Marketing and Mentorship in the Water Treatment Industry with Michelle Farmerie.
Our guest today is Michelle Farmerie. Michelle is the daughter of Jay Farmerie and the Marketing Director for GLA Water Consultant, Inc. Michelle has also become more involved in the water treatment industry by joining various AWT committees. Most significantly, she has taken lead of the Young Professionals Group whose purpose is to help solidify the future of the AWT. Michelle also participates in annual Training Seminars to continue to learn more about the water treatment industry and to better understand actual hands-on operations that take place at customer sites. On today’s episode Michelle tells us more about what she’s doing with AWT, the marketing side of the water treatment industry, and we are answering some questions.
Our guest today is Michael Iverson, part-time CFO for Blackmore Enterprise. Michael is an experienced financial executive with over 25 years of financial accounting and management experience at both privately held and publicly traded companies. He has an understanding of all things financial and the cool thing about Mike is he is able to put things in a way that you can understand it and from that, to make informed decisions based on that information. On today’s episode we’re talking a little bit about finance and how we manage things that go along with that.
We also talk about the differences between D.A. and Feedwater tanks, corrosion coupons and a few more things...
On today’s episode we welcome Jim Lukanich, a former AWT board member, he is a Certified Water Technologist (CWT) and the director of applied technology with U.S. Water. Jim won the Ray Balm Memorial Water Treater of the Year award in 2008. Jim describes himself as a short guy, about 59 years old, he runs, bikes and swims and just happens to be a water treater. Jim has been in the water treatment industry since 1981, he comes with a great deal of experience over the years and he has a big interest in microbiology and chemistry. Jim and his wife, alongside their nine rescue cats and two rescue dogs live in Grapevine, Texas.
In this episode we’re going to talk a little bit about closed loop systems, what you need to know and how they are the step child of the water treatment community. Jim Lukanich also joins us to share some need-to-know things about water treatment.
Today’s show is something that most of us misunderstand, we don’t know how to talk to our customers about it, and we simply do not know what the right information is and where to go find it. We are talking about the L word today; Legionella. We are going to get to the bottom of what Legionella is, what we need to know about it, how we explain it to our customers, and how we get everybody working together towards a common goal.
On episode 6, I introduce a new segment called “The Boiling Point.” This new section is therapy for me and hopefully a learning opportunity for you. Frankly, The Boiler Point is for things I see some water treaters do that water treaters shouldn’t do. SO STOP!
After my rant, John Zibrita of Zibex stops by to talk about his time in the water treatment industry and his involvement with AWT.
We then answer a few of your questions in “Pinks and Blues.”
We take a closer look at service reports.
The service report is a legal document AND it is a direct link to everything you did or didn't do on-site. Many of us do not give the service report the respect it deserves. Far too often when i consult with other water treatment companies, I see lacking service reports. Use the service report to enhance the value you give to that account.
Look at your last service report and ask yourself how it would stand up in a court of law. Now right your next one- better.
Water Treaters = Superheroes
I bet you didn’t know that you are a Superhero. A water treater has to combat issues that most mortals are unable to overcome. These issues are corrosion, scaling, microbial fouling and invasion of dirt and debris in our systems. Maybe a human can take on one or two of these issues. Taking them all on at the same time, successfully, only a Superhero can do that…
Episode #4: It’s not easy being green!
Water treaters need to realize that everything we do is “green.” Our entire reason for being is to make the systems we treat more efficient. If we do our jobs properly, we save the customer water and energy which in turn saves the customer money. That’s Being Green! Water Treatment is the original "Green" industry.